I didn't hit on this until I read the subtitle in the story:
The company rolled out nine new phones aimed at consumers who are entertainment hungry and fashion aware. [emphasis mine]
My first thought was: entertainment addicted and fashion victims, more likely. My second thought was: I guess you have to do something to keep people buying new phones every few months.
What do I use? A second-hand (I bought it from a friend) Samsung SCH-i730. Great WM5 phone, Pocket PC sized because I like the form factor (MS Reader is too small to use on Smart Phones). Next phone? No idea, but it will be the same form factor...